Who We Are

Luminous Expedition Academy was founded to bridge the gap between academic digital marketing theory and actionable business growth. What started as a vision to empower entrepreneurs and marketers with relevant, hands-on SEO education soon became a thriving community. As a team, we are passionate about helping you achieve tangible online success through expert knowledge, mentorship, and accountability.

Our Mission

To inspire and equip professionals worldwide to become digital leaders through transformative education and practical SEO skills.

Our Core Values

  • Empowerment: We champion lifelong learning and personal development.
  • Integrity: We deliver what we promise by keeping our guidance honest and up-to-date.
  • Innovation: We stay ahead of digital trends and teach real-world techniques that work now.
  • Community: We foster collaboration, sharing, and connection at every step.

Meet Our Team

Emily Ross - Lead SEO Instructor

With over 15 years in digital marketing and multiple national marketing awards, Emily brings hands-on expertise, strategic vision, and a motivational teaching style that students love.

Certified Google Partner | Moz SEO Specialist | Sydney

James Liu - Technical SEO Expert

James is an advocate of transparent analytics and has helped over 100 Australian businesses unlock rapid online growth via advanced SEO tactics. He is passionate about making technical topics accessible and actionable.

Technical SEO Speaker | Ex-Atlassian | Melbourne

Sophia Nguyen - Content & Copywriting Coach

Sophia’s work has appeared in global digital marketing publications. She specializes in content strategy and conversion-focused writing, helping our students turn website visitors into loyal customers.

HubSpot Content Champion | Sydney

Our Approach to Learning

  • Interactive Teaching: Our courses blend live workshops, expert Q&A, and collaborative projects to ensure meaningful progress.
  • Hands-On Experience: Students implement tactics on real websites to learn from results firsthand, building skill and confidence.
  • Comprehensive Support: Enjoy 1-on-1 feedback, peer groups, and ongoing access to resources—even after you complete the course!